Helen Tan of Doublewoot, Genevia Chin Jia Yi of Three Tiers and Jerrica Tan of Soap Cart are online entrepreneurs and panelists at this lively conversation where they each spoke about how they grew their businesses using the power of digital. They were moderated by Krista Goon of Redbox Studio.
In this 50-minute segment, they spoke about their challenges in the early years, their mistakes made, how they found their present strategy and more.
Helen Tan is the famous face behind the homegrown fashion brand, Doublewoot – a business she started with her sister in 2005. Today the brand ships its quality apparel all over the world and it has a firm following of 210K followers on Instagram and 375K followers on Facebook.
Genevia Chin Jia Yi is the founder of Three Tiers Ice Cream, a business she started during the pandemic. Focused on handcrafted alcoholic ice cream, she has since opened her own shop in George Town offering tantalizing flavours such as Guinness Stout, Rum & Raisin, Coffee Bourbon and Smokey Whiskey.
Jerrica Tan is the master soap maker and co-founder of Soap Cart, a business she started because she wanted to find a solution for her son had sensory processing disorder. She began making skin-friendly soaps and branched out to teaching soap-making and now supplies and sells soap-making ingredients as well as essential oils with prices that won’t burn a hole in your pocket.
Krista Goon is a director and co-founder of Redbox Studio. With 25 years of expertise in marketing, strategy, and communications, her business is all about empowering her clients through strategic storytelling for online business growth. She’s also a speaker, moderator, trainer, author and podcaster, hosting her own podcast, Womenpreneur Asia, where she shares the wisdom of Asian women entrepreneurs. Krista is dedicated to women’s empowerment, co-founding WomenBizSENSE in Penang.
The panel session was held on 1 October 2023 for WE ROCK Day at Gurney Paragon, Penang organised by WomenBizSENSE and JCI Pearl.
