About Us

Our Vision: To be a role model organization for women entrepreneurs in Penang

Our objectives are based on the 5 pillars of:

Support: We offer help and encouragement to each other in business and friendship.

Education: We learn and apply relevant, practical knowledge so we can improve our businesses, relationships, and the community.

Network: We look for opportunities to connect people with each other, helping everyone to reach out to more customers, business partners and referrals.

Social Responsibility: We contribute time, energy and money to uplift the community especially charities concerning disadvantaged women and children.

Entrepreneurship: We collaborate and exchange ideas with successful entrepreneurs and entrepreneur organizations while actively mentoring and assisting aspiring entrepreneurs on their journey.

Co-Founders of WomenBizSENSE

josephine yoong & krista goon
Krista Goon & Datin Josephine Yoong

This is a story of a friendship between Josephine and Krista and how they started WomenBizSENSE, a women entrepreneur organization on 16th June 2006. It operated as an informal group until it was formally registered with the Registrar of Societies as Pertubuhan Usahawan Wanita Timur Laut & Barat Daya Pulau Pinang on 19 October 2012.

Josephine Yoong or Jo as she known had wanted to start a group for women entrepreneurs in Penang back then but she could not find the right co-founder.

When she mooted the idea in early 2006, Krista Goon was excited as she had been involved with women’s groups or women’s issues in one way or another ever since she was in university.

WomenBizSENSE was created as a group for women in business just like Josephine and Krista.

Many business women play multiple roles as wives, mothers and care-givers with hectic lives. They didn’t want women to come to their meetings stressed out. Instead, it should be fun and engaging and at the same time, allowed women to grow each other.

Truth be told, Jo and Krista started WomenBizSENSE because they could not find such a group in Penang. They wanted a group for women entrepreneurs to meet, share resources and pass referrals/business to each other without strict rules or restrictions which characterized certain groups.

josephine yoong & krista goon
Datin Josephine & Krista at the WomenBizSENSE 10th Anniversary Dinner in 2016. 

WomenBizSENSE ultimately connects women in business so that they can encourage each other, spur each other and mentor each other as they grow their families and businesses.

Our core values are reflected in SENSE which is our acronym for Support, Education, Networking, Social Responsibility and Entrepreneurship.

Krista and Jo have taken turns to helm WomenBizSENSE as presidents since its founding days. Today, they are advisors to the organization.

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