Effective Marketing Strategies for Small Businesses

27 July (Fri)- WBS Meeting at YMCA Penang from 2.30pm to 4.30pm.

In this meeting, business owner and ISO trainer Cecilia Yew (who is also the Mensa Penang branch chairperson) will lead a group breakout session where members will be sharing effective business and marketing strategies they’ve used in their businesses. Includes a fun ice breaker session too.

Make sure you don’t miss this!

About Cecilia:

Ms Cecilia Yew holds a Bachelor of Arts degree (Hons) in Mass Communication from Universiti Sains Malaysia and a Master of Science degree in Human Resource Management from the University of Portsmouth, UK.

She is a qualified lead assessor in quality and environmental management system and was responsible, as Assistant Environmental Management Representative, for the successful ISO 14001 certification by SIRIM in Sony Mechatronic Products (M) Sdn Bhd in 1996.

She has over 15 years of working experience in manufacturing concerns, holding positions in sales administration, purchasing, operations, security, safety and environment, training, corporate
communication and public relations.

She was an in-house facilitator for Interaction Management, Leadership Development Programme, ISO 14001 and Environmental Awareness Programme and Internal Auditor training while at Sony.

As a course leader, she has trained thousands of executives in Environmental and Quality related courses, Business Communication, Business Procedures, Stores Management, Training Needs Analysis and other management courses.

She also conducts certification audits for a certification organization in her free time.

Currently, Ms Yew is a senior human resource, environmental and quality management consultant.